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User Experience (UX) refers to the overall experience that a user has when interacting with a website or digital product. This includes everything from the ease of navigation and the simplicity of the interface to the aesthetic appeal and the efficiency of achieving desired tasks. UX is influenced by various…
You must have heard the phrase “data is the new oil”. It fuels decision-making, drives strategy, and measures success. But let me tell you, like oil, not all data is created equal. Once bad-quality data enters your process it can severely hamper your marketing efforts, leading to wasted resources, missed…
Have you noticed the new summaries appearing at the top of some Google searches? (Image Source: Google) These are called Google AI Overviews, previously SGE (Search Generative Experience). They’re designed to help searchers find information faster. Google’s AI Overviews use artificial intelligence to analyze relevant websites and create a concise…