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“The big food companies continue to dial up the perceived goodness on their snacks but all they’re doing is health washing the market with bullshit claims.

Creating genuinely healthy and tasty snacks takes time and money, and shareholders don’t like that. Chief doesn’t have shareholders, just problem solvers. When we set out to make truly delicious health food with no fillers, no sugars, and no preservatives, people said ’no chance’. “